Influence of Social Media on Antimicrobial Resistance (AMR) Awareness

Authors- Vanishree Mittal, Dr. Adarsh Keshari, Dr. Padam Singh, Dr. Pooja Sharma

Abstract-Background: Antimicrobial resistance (AMR), often referred to as the “silent pandemic,” is one of the most significant threats to global health, impacting societies and economies worldwide. The World Health Organization (WHO) has listed AMR among the top 10 threats to global health. Addressing AMR requires a comprehensive approach, including antimicrobial stewardship programs, public awareness campaigns, and scientific research. AMR occurs when microorganisms (bacteria, fungi, viruses, and parasites) develop resistance to drugs intended to eliminate them, leading to more difficult-to-treat infections, prolonged illnesses, increased medical costs, and higher mortality rates. Objective: The objective of this research was to evaluate the role of social media in raising awareness about antimicrobial resistance and the importance of appropriate antibiotic use among the general public. Methods: An online cross-sectional survey was conducted from July 16, 2024, to July 23, 2024. The survey consisted of 15 questions, which participants self-completed. It was distributed via email, and participants voluntarily consented to the study online, with both their identities and data kept anonymous. All participants were from non-medical backgrounds to minimize the influence of demand characteristics. Data analysis was conducted using Microsoft Excel 2016. Results: Of the participants, 62.7% (47 out of 75) believed that social media could be an effective tool for raising awareness about AMR if content is properly monitored. Another 25.3% (19 out of 75) thought it could serve as a valuable resource for learning about AMR. Only 12% (9 out of 75) felt that social media was not a suitable platform for increasing awareness on this topic. Conclusion: The findings highlight the potential of social media as a valuable tool to improve knowledge about antimicrobial stewardship globally. Future studies are recommended to explore the impact of social media-based education on practical behaviour regarding AMR.

DOI: /10.61463/ijset.vol.12.issue6.390