Marketing Strategy in Improving Product Competitiveness in the Global Market

Authors- The global market is an increasingly competitive and dynamic commercial environment. Technical development, globalization, and Internet access have changed the consumption models to open up the opportunity and challenges for companies in international marketing. In such a market environment, companies need to have an effective marketing strategy to increase the competitiveness of products in the global market. The purpose of this study is to examine marketing strategies to improve product competitiveness in the global market. The current type of research is qualitative. Data collection techniques include listening and recording key information in order to reduce data, present data, and perform data analysis by drawing conclusions. The findings show that the global market offers companies great opportunities for growth and success on an international scale. However, fierce competition and complex market dynamics also require companies to have the right marketing strategies.