The Impact of Association on Supply Chain Efficiency

Authors- Assistant Professor Ms. Anika, Ms. Zeba Tahir, Mr. Abhishek Kumar

Abstract-In today’s global business environment, with rapidly changing technologies, intense competition, increased emphasis on outsourcing, creation of value-added products for the consumers, and the growth of highly specialized companies; it is increasingly important that companies within the supply chain collaborate. However, collaboration is a complex process that does not always lead to success – if not adopted in a right manner. Collaboration, in this study, refers to the combination of efforts within and between the organizations (internally as well as externally) to utilize their resources in the most efficient manner (instead of replicating them) and thereby to develop and create dynamic capabilities and mutual benefits for all participating firms. This enhanced relationship also brings new innovations to the participating firms in the form of new and improved products, reduced costs, reduced lead time, better customer services, development of trust, commitment between the organizations and enhancement of performance in the overall supply chain. The research paper focus on the aspect of collaboration, the need for new competencies to the organizations and the relevance of collaboration to enhance cross-organizational capabilities. The study aims to find out why most of the organizations want to collaborate instead of competing in the market? Why they want to share their ‘Bigger Pie’ with others instead of accepting their own ‘Pie’ from the market? And finally, how does the collaboration enhance cross-organizational capabilities?

DOI: /10.61463/ijset.vol.12.issue3.632