International Journal of Science, Engineering and TechnologyAuthors: Vishal Sahai, Dr Gunjan Sharma, Garima Jain
Abstract: This study examines parental perspectives on children’s YouTube con- sumption through a survey of 107 respondents, primarily from middle-income households in India, with children aged 2 to over 5 years. The findings indi- cate that smartphones are the primary device for accessing YouTube, with most children watching 0–2 hours daily for education, engagement, or dis- traction. Educational videos, rhymes, and cartoons dominate content prefer- ences, with channels like Cocomelon, Peppa Pig, and ChuChu TV being highly recognized. Parents prioritize educational value and content quality (visu- als/audio) when selecting channels, with a preference for English and Hindi content. Approximately 83% of respondents reported changes in their chil- dren’s learning and behavior, highlighting YouTube’s influence. Parents ex- pressed a need for more culturally relevant, interactive, and skill-based con- tent, alongside concerns about overstimulation and inappropriate material. Recommendations include integrating moral values, Indian mythology, and regional languages to enhance holistic child development.
DOI:
