The Role of Technology in Driving Operational Efficiency: A Correlation Model between D2c Brands and Logistics & Supply Chain Integration

4 Sep
Posted on Author

Authors: Dr.B.Gayathri

Abstract: This paper explores the cointegration between Direct-to-Consumer (D2C) brands and logistics/supply chain systems in India, emphasizing how emerging technologies enhance operational efficiency. Using statistical models, case studies, and market data, demonstrated that tech-enabled logistics is not just a support function but a strategic driver of D2C success.

DOI: https://doi.org/10.5281/zenodo.17061623