International Journal of Science, Engineering and TechnologyAuthors: Dr.M.Prakash, Ms. M. Myvizhi
Abstract: The emergence of mobile shopping applications has revolutionized the retail industry by offering consumers convenience, personalization, and ease of access. With the rapid penetration of smartphones and internet connectivity, mobile shopping apps have become integral to modern consumer lifestyles. This paper examines customer behavior toward mobile shopping apps by analyzing the factors influencing adoption, usage patterns, trust, satisfaction, and future intentions. The study emphasizes how demographic variables, perceived ease of use, security, and technological familiarity impact customer preferences. The findings suggest that customers value speed, user experience, and promotional benefits while concerns about data privacy and payment security remain key challenges. The study contributes to understanding consumer psychology in mobile commerce and provides insights for app developers, marketers, and retailers
DOI: http://doi.org/10.5281/zenodo.17092673
