International Journal of Science, Engineering and TechnologyAuthors: Ms.S.Sangeetha, Dr.A.Gurumoorthy
Abstract: The commerce of the future is shaped by technology, psychology, and emerging marketing practices. Synesthesia is a cross-modal experience in which one sense activates another. It presents a new method of engaging marketing communication. This paper discusses how synesthesia can serve as a means to enhance consumer engagement, increase brand recognition, and influence purchasing behavior. By designing engaging multi-sensory experiences, companies can stand out in a noisy digital marketplace. This article identifies major features of synesthetic marketing, examines current research, and presents its impact on sustainable business development and the commerce future.
DOI: http://doi.org/10.5281/zenodo.17105150
