International Journal of Science, Engineering and TechnologyAuthors: Dr.S.Archana, Dr. S. Tamilmani
Abstract: Consumer rights and awareness have undergone a significant transformation in India over the past four decades. From the enactment of the Consumer Protection Act in 1986 to the emergence of digital commerce and online marketplaces, consumers today are more informed, empowered, and vigilant. This review synthesizes studies from 1986 to 2025, with a focus on consumer awareness, grievance redressal mechanisms, purchasing behavior, and the impact of technological and macroeconomic changes. Drawing upon empirical studies, surveys, and case analyses, this paper traces the evolution of consumer knowledge, perception, and rights advocacy in India, highlighting the critical role of education, legislation, and digital platforms in shaping contemporary consumer behavior.
