International Journal of Science, Engineering and TechnologyAuthors: Gowtham.A. G, Dr.M.D Chinnu
Abstract: This study examines the role of complementary products in influencing changes in the econom-ic system. Complementary products are goods that are jointly demanded and consumed to-gether by consumers. The research aims to analyse consumer awareness and purchasing be-haviour related to such products. Primary data for the study was collected through a struc-tured questionnaire using Google Forms. The study focuses on how price changes in one product affect the demand for its complementary product. The findings indicate that comple-mentary products significantly influence demand and market growth. The technology sector shows the strongest interdependence among complementary goods. The study highlights the importance of complementary products in shaping modern economic systems. The research concludes that complementary products play a crucial role in economic development and poli-cy decisions.
