International Journal of Science, Engineering and TechnologyAuthors: Syed Humer Ahmed, Tajudin, Cherithaa, Ekus Saluja, Harshvardhan Jain
Abstract: Building a successful streaming platform requires a well-rounded approach, incorporating various key areas to ensure long-term viability and competitiveness in the industry. It begins with comprehensive market research, which helps identify the target audience, their preferences, viewing habits, and the demand for specific types of content. Understanding consumer behavior and market trends allows for informed decision-making when developing the platform's unique value proposition. The rapid advancement of digital technologies has revolutionized the way content is consumed, leading to the proliferation of streaming platforms across various media sectors. This study aims to explore the multifaceted process of developing a successful streaming platform, examining the critical components that contribute to its functionality, user engagement, and market competitiveness. As consumers increasingly demand on-demand access to diverse content, understanding the strategic, technological, and operational aspects of streaming services becomes imperative for entrepreneurs, developers, and stakeholders in the digital media landscape. A thorough competitor analysis is equally important, involving the study of existing streaming platforms, their strengths, weaknesses, pricing models, and technological advancements. By analyzing direct and indirect competitors, businesses can identify gaps in the market, potential differentiators, and areas for innovation, ensuring that the platform offers something unique and compelling.
DOI: https://doi.org/10.5281/zenodo.19819741
