International Journal of Science, Engineering and TechnologyAuthors: Dr.R.Nirmaladevi, K.Megalatha
Abstract: The global shift towards sustainable transportation has intensified interest in electric vehicles (EVs) as a viable alternative to conventional internal combustion engine (ICE) vehicles. India, as one of the fastest-growing automobile markets in the world, has witnessed a significant surge in EV adoption driven by government incentives, rising fuel prices, and heightened environmental awareness. Coimbatore, often referred to as the "Manchester of South India," is emerging as a key hub for EV adoption owing to its strong industrial base, educated urban population, and growing middle-class segment. This study aims to examine the factors influencing the purchase decision of electric vehicles among consumers in Coimbatore. A structured questionnaire was administered to a sample of 350 respondents selected through stratified random sampling. The data were analysed using descriptive statistics, chi-square tests, factor analysis, and multiple regression analysis. The findings reveal that government subsidies and incentives, total cost of ownership, environmental consciousness, technological features, charging infrastructure availability, and brand reputation are the primary determinants of EV purchase decisions. The study also identifies significant demographic differences in EV purchase intentions across gender, age, income, and educational qualification. The results provide actionable insights for automobile manufacturers, policymakers, and marketers to formulate effective strategies to accelerate EV adoption in Tier-II Indian cities.
