International Journal of Science, Engineering and TechnologyAuthors: Budde Ramesh
Abstract: The integration of advanced mathematical methods into commercial disciplines has redefined the boundaries of possibility for modern decision-making. This paper provides a conceptual review of the edited volume Applied Mathematics and Modelling in Finance, Marketing and Economics (Melliani, Castillo, and Hajaji, Springer, 2024), a landmark collection of research that bridges the gap between applied mathematical theory and its real-world applications in finance, marketing, and economics. By examining the backgrounds of the volume’s editors, surveying its thematic structure, and exploring representative chapters, this study offers a clear, non technical overview of how contemporary mathematical modelling is driving progress in areas such as derivative pricing, fuzzy optimisation, and market simulation. The paper concludes by highlighting the critical role such interdisciplinary research plays in an increasingly data driven and uncertain commercial world.
