International Journal of Science, Engineering and TechnologyAuthors: Mr. Mohammed Suhail, Mr. Anantheeswaran
Abstract: This study highlighted that consumers place greater value on the quality of fast-moving consumer items when making purchases from particular brands. This study determines how much different factors affect the respondents' decisions to buy FMCG items. FMCG branding has become an essential element of consumers' daily lives. Every day, consumers are actually faced with hundreds of companies. This was accomplished by determining the primary factors of branding, quality, and the four Ps (price, packing, promotion, and purity). The study found that customers rely on branding and product quality, with the remaining factors having the least influence. Even while rural customers use their popular branded items across all product categories and spend a significant amount of their income on them, these products are now typically consumed by all cultures. While reducing the possibility that customers may favour certain companies because they are well-known to them or because of ads. This study also shows that, despite their modest participation with some items, customers form their attitudes and behaviours toward FMCG brands. Despite a number of complaints, it was effective in instilling brand ideals in the brains of its customers.
DOI: http://doi.org/10.5281/zenodo.20621920
