International Journal of Science, Engineering and TechnologyAuthors: Ms.Madhumitha Mondal.P, Mr. Manikanda Eswaran.A, Ms.Sri Ranjani.A. R, Mrs.Jeya Padma Deepa.I
Abstract: This study investigates customer preference, awareness, and satisfaction towards Rapido bikes, a bike-sharing service aimed at providing convenient and sustainable transportation solutions in urban areas. Through a combination of quantitative surveys and qualitative interviews, data was collected from a sample of Rapido bike users in various cities. The study examines factors influencing customer preference for Rapido bikes, including convenience, cost-effectiveness, and environmental sustainability. Additionally, it explores levels of awareness regarding Rapido bike services and their perceived benefits and challenges. Furthermore, the study assesses customer satisfaction with Rapido bikes, focusing on aspects such as service reliability, safety, and overall user experience. Findings from the study provide valuable insights into the factors driving customer preference and satisfaction towards Rapido bikes, as well as opportunities for enhancing awareness and improving service quality. These insights can inform strategic decision-making and policy interventions aimed at promoting the adoption of bike-sharing services as a viable mode of urban transportation, contributing to sustainable mobility and reduced congestion in urban areas.
DOI: http://doi.org/10.5281/zenodo.20622506
