A Study on Digital Banking Services in Indian Bank with Special Reference to Coimbatore City

10 Jun
Posted on Author

Authors: Mr.Abdul Mahamooth.A, Ms. Afsana.A.H, Mrs.Chithra. B

Abstract: Digital banking has become an important part of the modern banking system due to rapid technological development. This study focuses on digital banking services provided by Indian Bank in Coimbatore city. The main objective is to analyse customer awareness, usage, and satisfaction towards digital banking services. The study is based on primary data collected from 100 respondents using a structured questionnaire. The findings reveal that most customers prefer digital banking due to convenience and timesaving, but some face issues such as security concerns and technical problems. The study concludes that improving awareness and security measures can enhance customer satisfaction and digital banking usage.

DOI: http://doi.org/10.5281/zenodo.20622653