Service Marketing in the Current Era:Enhancing Customer Experience and Engagement

Authors- Research Schollar K.Sri Varun Venkatesh

Abstract-This paper examines the evolving service marketing landscape, emphasizing the importance of enhancing customer experience and engagement. In today’s hyper-connected world, firms must prioritize customer-centric initiatives. It covers aspects like social media integration, customization, and technological integration. Understanding client behavior is crucial for tailoring services to meet their needs. Creating memorable experiences and fostering brand loyalty are also key. Drawing from recent research and industry best practices, this abstract offers valuable insights for marketers.

DOI: /10.61463/ijset.vol.12.issue2.137