International Journal of Science, Engineering and TechnologyAuthors: Mr.S.Gnanasekar, Dr.B.Vidya
Abstract: The rapid growth of digital marketing has transformed the hospitality industry, with platforms like Airbnb leveraging online strategies to engage and attract customers. This study examines the effectiveness of Airbnb's digital marketing strategies in Chennai, analyzing their impact on customer engagement, brand perception, and booking behavior. Through a combination of surveys and secondary data analysis, the research evaluates key marketing techniques such as social media campaigns, search engine optimization (SEO), influencer collaborations, and personalized email marketing. The study aims to identify which strategies resonate most with Chennai's customers and how they influence decision-making. Findings from this research will provide insights into the role of digital marketing in enhancing customer experience and loyalty, offering recommendations for optimizing Airbnb’s marketing approach in the city.
