International Journal of Science, Engineering and TechnologyAuthors: Abdul Iyaad.I, Dr. V. Suresh
Abstract: Over the past decade, mutual funds have become one of the most accessible investment vehicles for individual investors in India. With the introduction of digital investment platforms and systematic investment plans (SIPs), young investors are increasingly entering the financial market. However, despite this growing popularity, a significant gap still exists between awareness and actual adoption of mutual funds. This study examines the awareness and adoption of mutual fund investments among young investors in Coimbatore district. The research is based on survey data collected from 100 respondents between November 2024 and March 2025. Using a structured questionnaire and simple percentage analysis, the study evaluates awareness levels, information sources, investment behaviour, satisfaction levels, and barriers to mutual fund adoption. The results show that 35% of respondents are fully aware of mutual fund investments, while 40% are partially aware and 25% possess limited knowledge. Social media and financial advisors serve as the primary sources of information, accounting for nearly 45% of awareness generation. Return potential and professional fund management are the most influential factors motivating investment. However, several barriers still limit adoption. These include lack of financial knowledge, perceived market risk, and insufficient guidance from financial institutions. Despite these challenges, a large majority of respondents expressed willingness to invest in mutual funds in the future, indicating a strong opportunity for awareness campaigns and financial education initiatives.
