International Journal of Science, Engineering and TechnologyAuthors: Fasal Ahmed, Ruqsana S
Abstract: The COVID-19 pandemic accelerated the evolution of e-commerce, ushering in what is now referred to as E-Commerce 2.0—a new era marked by advanced technology integration, personalized experiences, and omnichannel retailing. This transformation has fundamentally changed how consumers shop and how businesses operate online. Consumers now prioritize convenience, safety, speed, and sustainability, driving retailers to adopt innovative technologies such as artificial intelligence, augmented reality, blockchain, and automation to meet these evolving demands. The rise of social commerce and conscious consumerism further shapes buying behaviors, while businesses face challenges including cybersecurity risks, supply chain disruptions, and intense market competition. To thrive in this dynamic environment, companies must leverage data analytics, build resilient supply chains, embrace ethical practices, and foster customer-centric omnichannel strategies. Emerging trends such as voice commerce, immersive shopping through the metaverse, and AI-driven personalization promise to further redefine online retail’s future. This article provides a comprehensive overview of these transformations, highlighting the critical shifts in consumer behavior and the technological innovations that drive them. It also explores practical strategies for businesses to succeed amidst challenges and anticipates future developments shaping the post-pandemic e-commerce landscape. Understanding these dynamics is essential for retailers, investors, and policymakers aiming to capitalize on new opportunities and foster a resilient, inclusive digital economy. Ultimately, E-Commerce 2.0 represents not only a shift in how goods are sold but also a broader reimagining of retail’s role in an increasingly digital and connected world.
DOI: http://doi.org/10.61463/ijset.vol.12.issue6.978
