International Journal of Science, Engineering and TechnologyAuthors: Dr. Manish Singh
Abstract: AI is transforming marketing, but too many companies use it without a clear plan, consistent policy or targeted use cases. No wonder we hear stories of mixed results. AI isn't a quick fix—it's a game-changer that needs focus and purpose to work. For those who build the proper foundation, AI can drive growth and give companies a real edge in today's market. In today's competitive business landscape, it is crucial for companies to incorporate AI B2B marketing strategies. By leveraging AI-powered tools and techniques, businesses can give direction to their marketing efforts. Marketers can gain valuable insights into the B2B audiences and create targeted campaigns resulting in higher ROI. AI isn’t a fad or a viral trend; it has become an essential part of how B2B marketers’ work. From automating repetitive tasks to predicting customer behavior, AI is helping teams do more with less, freeing up time for strategy and creativity. Just a few years ago, many B2B companies operated with a “grow at all costs” mentality, fueled by abundant venture capital and aggressive expansion strategies. But with rising interest rates, economic uncertainty, and a slowdown in funding, companies are now under pressure to do more with fewer resources, making efficiency, not just growth, the priority. AI is playing a crucial role in helping marketing teams maintain impact while optimizing spend.
DOI: https://doi.org/10.5281/zenodo.15789130
