GrowthKAR: Outsourcing Services Platform

Authors: Asst. Prof. Khyati Zalawadia, Meet Jethwa, Shivang Meghnathi, Chetan Sharma, Besta Bharath

Abstract: Startups and small-to-medium enterprises (SMEs) play a critical role in global economic growth. However, they frequently face challenges related to scalability, operational inefficiency, accountability, and limited access to investors. Ex- isting freelancing platforms such as Upwork and Fiverr focus on flexibility but lack accountability, while consulting firms like Accenture provide reliability but at unaffordable costs. To address this gap, this paper proposes GrowthKAR, a unified outsourcing services platform designed specifically for star- tups and SMEs. The platform integrates AI-driven project monitoring, blockchain-enabled payment systems, and a pool of vetted professionals to ensure transparency, accountability, and scalability. GrowthKAR supports startups throughout their growth journey by offering tools for project execution, progress tracking, and mentorship access. A case study demonstrates cost savings of up to 30 percent, improved delivery timelines, and enhanced accountability compared to existing platforms. This work contributes a scalable model that merges affordability and accountability, empowering SMEs to compete more effectively in a dynamic global market.

DOI: https://doi.org/10.5281/zenodo.17212995