International Journal of Science, Engineering and TechnologyAuthors: Dr.C.Yasodha, Dr.P.Murugesan
Abstract: A significant shift in consumer buying habits away from traditional brick-and-mortar stores and toward online marketplaces has resulted from the widespread use of the internet and advancements in e-commerce. This study looks into the factors influencing the shift in consumer buying habits and evaluates how this development affects businesses, society, and the economy. The study employs a mixed-methods approach that combines both qualitative and quantitative data to examine the changing trends in customer expectations and preferences. Additionally, it uses case studies, survey data, and a careful review of the literature.. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analyzed to determine how they impact the dynamics of evolving online purchasing. The study also assesses the potential impact of this shift in consumer preferences on digital marketing strategies. conventional retail formats and regulations pertaining to consumer protection. The goal of the study is to provide a comprehensive understanding of the evolving trends in consumer behavior. This information can help lawmakers, marketers, and retailers better navigate the opportunities and challenges presented by the e-commerce revolution The digital transformation influence on consumer behavior is more than just a transition from physical shopping to online shopping. It entails several dimensions, such as transforming consumers' expectations, tastes, and buying behavior.
DOI: http://doi.org/10.5281/zenodo.17092390
