Investigating the Impact of Various Factors on the Online Shopping Experience: A Case Study of District Muzaffarnagar, Uttar Pradesh

Associate Professor Dr. Mohd Shadab Khan

Abstract- – In the modern digital era, the pervasive influence of technology has reached unprecedented heights, with the term “online” permeating every aspect of our lives. This phenomenon highlights the profound impact of the internet on our daily routines, particularly in the realm of shopping. This research paper delves into the realm of our routine habits, focusing specifically on the revolutionary impact of internet technology on the act of shopping. The digital revolution has ushered in a wave of time-saving measures, streamlined efficiency, advanced knowledge acquisition, the development of new skills and techniques. This study aims to draw attention to the influential factors related to online shopping that significantly shape individuals’ shopping habits and drive the growing dominance of online retailers over traditional ones. A sample of 536 individuals from different age groups and genders was selected from seven distinct zones in Muzaffarnagar City. By analyzing these data, the research identifies specific factors that exert a significant influence on individuals’ online shopping preferences, shedding light on the shifting dynamics of the retail landscape.

DOI: /10.61463/ijset.vol.11.issue6.669