International Journal of Science, Engineering and TechnologyAuthors: Dr. Srinivasan Gopal Chari
Abstract: From the billboard to the byte, from the handshake to the hyperlink, marketing has changed drastically in the vast theater of 21st-century business. This research article explores the dynamic juxtaposition and convergence of conventional and digital marketing and sales techniques, therefore highlighting the tectonic changes in customer involvement, campaign orchestration, and technology mediation. Influencer marketing, CRM automation, and influencer marketing as business ecosystems migrate from the analog inertia of print advertisements and field sales into the turbulent digital storm of AI-driven analytics necessitate not just adaptation but also change from the toolset perspective. This study seeks to outline the philosophical undercurrents, historical background, and technical progress that have collectively rewritten the marketing playbook, therefore acting as a compass for contemporary professionals—an intellectual ready reckoner. In its golden age, traditional marketing depended on wide brushstrokes—mass communications across stationary media like print, radio, and television. Designed to mesmerize the collective consciousness, the campaign was monologic, one-directional. Newspapers column inches, the famous tagline, the television jingle—they were the currency of credibility. Their philosophy rested on emotional resonance, persuasion, and aspirational identity. These approaches were sometimes castles constructed on sand—grand in intention but precarious in responsibility—limited capacity for feedback, and measures based more on intuition than evidence.
