Authors: Ms.R.Kavitha, Ms.P.Deepa
Abstract: E-commerce has transformed the way businesses operate and consumers shop, offering convenience, speed, and global reach. However, the rapid growth of digital transactions has also increased the risk of cyber threats, making cybersecurity a critical factor for sustainable e-commerce development. This paper explores the emerging trends and challenges in e-commerce cybersecurity, highlighting issues such as phishing, identity theft, payment fraud, data breaches, and evolving malware attacks. It also discusses the role of advanced technologies including artificial intelligence, blockchain, cloud security, and multi-factor authentication in mitigating risks. By analyzing both current practices and future threats, this study emphasizes the importance of robust cybersecurity strategies in maintaining customer trust and supporting the secure growth of digital commerce.
International Journal of Science, Engineering and Technology