A Study on Employee Branding at Fly Realty Bengaluru

Authors- Assistant Professor Dr. Rekha N Patil, Shivaputrappa R Pagadi

Abstract-The method of developing an manager make that highlights a company’s distinctive culture, values, and goal of drawing in, retaining, and engaging top personnel is known as employee branding. As businesses realize how important it is to stand out in a crowded job market, this idea has attracted a lot of attention lately. A variety of academic fields, including marketing, psychology, organizational behaviour, as well as person store management, provide the notional basis for employee branding. A company’s employer brand, which encompasses the attitudes, experiences, and views of both present and budding workers, is an essential part of its overall brand identity. Aligning the manager product with the organization’s overarching goal, vision, and standards communicating this identity consistently across a variety of touchpoints, such as the corporate website, social media, and other channels, are important components of effective employee branding. Strong employer brands have been linked to better hiring practices, higher employee engagement levels, and more work happiness, all of which boost a company’s ability to compete and perform well in the market. Effective employee branding strategies may be developed and implemented in an organized manner with the help of theoretical frameworks like the Employee Value Proposition (EVP) framework and the Employer Branding Model. Moreover, in the digital era, employees are acting as brand ambassadors for their companies and enhancing The employer’s reputation as an employer whole. This makes The notion of personal branding—in which workers develop and market their own professional brands—more pertinent. Businesses may create an employer brand that appeals to their target market and ultimately drives corporate success and sustainability by learning the theoretical underpinnings of employee branding.

DOI: /10.61463/ijset.vol.12.issue6.328