The Psychology Behind Social Media

Authors: Prof.T.S.Patil, Mr.Shubham Jagtap, Ms.Riya Mahadik, Mr.Omkar Lotake, Ms.Riya Gawade, Mr.Harshvardhan Lole, Ms.Samruddhi Kulkarni, Mr.Sahil Chavan, Ms.Pranoti Patil, Ms.Amruta Shinde

Abstract: This research explores the psychological mechanisms behind the rise and spread of social media trends. By examining social influence, emotional contagion, and digital behavior, the paper identifies the roles of conformity, validation, and algorithm-driven engagement. While trends can build communities and promote awareness, they also contribute to digital addiction and mental health challenges. This paper offers insights and psychological strategies to foster healthy social media use.

DOI: http://doi.org/