International Journal of Science, Engineering and TechnologyAuthors: Amit Vikram, Dipesh Chaubey, Jiya Kumari Bhagat, Bhavik Trivedi, Professor Sanjay Pagare
Abstract: Billboard advertising remains a vital tool for businesses to enhance brand visibility and reach a broad audience. However, companies often face difficulties in locating suitable billboard spaces, while billboard owners struggle to attract advertisers efficiently. This study introduces AdBoard Connect, a digital platform designed to bridge this gap by streamlining the process of connecting billboard owners with advertisers. By referencing previous studies on billboard advertising strategies, digital platforms, and outdoor media effectiveness, this research evaluates how AdBoard Connect can improve ad placement, optimize revenue generation, and enhance accessibility for businesses. Utilizing a mixed-method approach, including qualitative interviews and data analysis, the study highlights key factors such as visibility, pricing models, and market impact. Findings suggest that digital integration in billboard advertising significantly enhances efficiency, reduces procurement costs, and increases utilization rates. However, challenges such as platform adoption and user engagement must be addressed. This research contributes to the evolving landscape of outdoor advertising and provides insights into future advancements in digital billboard management.
