International Journal of Science, Engineering and TechnologyAuthors: Dr.M.S.Keerthi
Abstract: Today, the banking sector is one of the biggest service sectors in India. Availability of quality services is vital for the well-being of the economy. The focus of banks has shifted from customer acquisition to customer retention. With the stepping in of information technology in the banking sector, the working strategy of the banking sector has seen revolutionary changes. Various customer-oriented products like internet banking, ATM services, Tele-banking and electronic payment have lessened the workload of customers. The facility of internet banking enables a consumer to access and operate his bank account without actually visiting the bank premises. Job satisfaction refers to a general attitude which an employee retains on account of many specific attitudes in the following areas: 1. job satisfaction, 2. individual characteristics, and 3. relationships outside the job. The objective of the study is to identify the level of job satisfaction among private sector employees in palakkad city. Simple random sampling technique was employed in the study, in order to remove any possible bias creeping in to the study, considering the small sample size of 120. It concludes that for those individuals with high expectation, there must be enough challenges available in their job, for them to derive satisfaction, and if this criterion is not met, it leads to them being dissatisfied with their job.
DOI: https://doi.org/10.5281/zenodo.17060802
