International Journal of Science, Engineering and TechnologyAuthors: Mr. Amit Kumar, Aroo Singh, Nishant Koranga, Abhishek Kumar, Aman Raj
Abstract: E-commerce has become a fundamental component of the global digital economy, enabling businesses to reach a wide customer base and provide seamless online shopping experiences. However, traditional e-commerce platforms often face challenges such as lack of personalization, manual content generation, inefficient customer support, and limited user engagement. These limitations can negatively impact customer satisfaction and sales performance. This research presents an intelligent E-commerce platform powered by Generative AI to enhance user experience and automate critical business processes. The proposed system leverages advanced AI models to generate dynamic product descriptions, provide personalized product recommendations, and enable conversational AI-based shopping assistants. Additionally, the system incorporates AI-driven image generation and smart search capabilities to improve product discovery. By integrating Generative AI techniques, the platform aims to reduce manual effort, increase operational efficiency, and deliver a more engaging and customized shopping experience. The proposed approach demonstrates significant potential in transforming traditional e-commerce systems into intelligent, adaptive, and user-centric platforms.
