International Journal of Science, Engineering and TechnologyAuthors: Ms. Sri Vidya R, Ms.R.Sowmya
Abstract: The retail sector in India has undergone significant transformation over the last decade, with organized retail and e-retail channels emerging as major players in consumer markets. Tamil Nadu, being one of the most industrialized states, exhibits a dynamic retail environment. This study aims to examine the competitiveness of the organized retail sector in Tamil Nadu with special reference to online/e-retail stores. By analyzing consumer preferences, pricing strategies, service quality, and technological adoption, the study highlights key factors driving competition and offers insights for retail managers and policymakers The organized retail sector has witnessed significant transformation over the past decade, largely driven by the growth of online and e-retail stores. With technological advancements and increasing internet penetration, consumer shopping behavior has shifted from traditional brick-and-mortar stores to digital platforms. This shift has intensified competition among organized retailers to attract and retain customers through better services, pricing strategies, and innovative offerings. This shift has created a highly competitive environment where retailers must adopt innovative strategies to attract and retain customers.
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