International Journal of Science, Engineering and TechnologyAuthors: Dr.S.Vijayalakshmi, Ms.S.Selvarani
Abstract: This article investigates customer perceptions of online shopping in Namakkal district. The study explores how these perceptions influence shoppers' daily decisions. Customer perception is impacted by various factors, including advertising, reviews, public relations, social media, and personal experiences. Nowadays, customers are excited about online shopping due to the wide range of internet options available. The questionnaire was developed using insights from previous research and feedback from a pilot study. The results show that customers are likely to continue online shopping for products through websites like eBay and Flipkart. The study suggests that advertisers should pay attention to each customer's efforts in the market, considering the impact of television ads on online shopping behavior
DOI: https://doi.org/10.5281/zenodo.17049473
