International Journal of Science, Engineering and TechnologyAuthors: Mr. Velmurugan.M, Mr. Jovin.U, Mr.P.Saravana Kumar
Abstract: In the present digital era, business activities have changed significantly due to the rapid growth of technology and internet usage. Traditional business models that required heavy investment, physical stores, and large inventories are gradually being replaced by flexible and low-cost business models. One of the most popular modern business models is the reselling business. Reselling refers to the process of purchasing goods from suppliers or wholesalers and selling them to customers at a profit. The reseller acts as a middleman between the supplier and the customer. With the growth of social media and e-commerce platforms, reselling has become easier and more accessible for people from different backgrounds. Applications such as Instagram, WhatsApp, and Facebook help resellers promote products and communicate with customers. Platforms like Meesho and GlowRoad further simplify the process by offering product catalogs and delivery support. The reselling business is highly popular because it requires low investment and offers flexible working opportunities. Individuals can work from home, choose their own products, and manage their business according to their convenience. It also encourages entrepreneurship by helping people develop skills such as marketing, communication, and customer service. However, the business also faces challenges such as high competition and dependency on suppliers for product quality and delivery. Overall, reselling business has emerged as an important source of income and self-employment in the modern economy.
DOI: http://doi.org/10.5281/zenodo.20614302
