International Journal of Science, Engineering and TechnologyAuthors: Ms.S. Vaishnavi Ellamma, Mr.S.Loganathan
Abstract: In recent years, the field of commerce has changed a lot because of new technologies, globalization, changing consumer habits, and new rules. This research article offers an exhaustive examination of the prevailing trends, principal challenges, and prospective developments in the field of commerce. It talks about how E-commerce, worries about the environment, digital payment systems, and the rise of artificial intelligence have changed the way business is done. The study seeks to clarify the essential role of adaptability and innovation in managing the intricacies of contemporary commerce and attaining sustainable growth
DOI: http://doi.org/10.5281/zenodo.17164744
