International Journal of Science, Engineering and TechnologyAuthors: Karthick Balaji M, Sanjini S P, Varsha S, Gokila M, Dr. M. Rajesh Babu
Abstract: In the contemporary digital economy, businesses of all scales—from informal street vendors to multinational corporations—face the persistent challenge of collecting actionable, continuous, and privacy-preserving feedback from their product users. Conventional review platforms such as Yelp and Google Reviews mandate formal business registration, expose user identities publicly, and provide no structured communication pathway between customer and business. This paper presents Business Catalyzer, role-differentiated feedback management platform engineered using Java Spring Boot, React, MySql, Chart.js. The platform introduces a secure, anonymous, one-on-one case communication channel that enables product users to submit mood-tagged feedback cases against any business entity—registered or otherwise—while ensuring identity privacy and fostering real-time dialogue. A three-graph analytics dashboard comprising the Incoming Ticket Graph, Case Resolution Graph, and Weekly Trend Graph delivers temporally segmented, sentiment-aware performance intelligence to business users. Experimental evaluation on a prototype deployment with 500 synthetic cases across 20 business accounts demonstrates sub-250 ms dashboard refresh latency for datasets up to 10,000 records, a System Usability Scale rating of 4.3 out of 5.0, and 100 percent task completion across five heterogeneous business profiles. The MySQL-backed, stateless architecture supports horizontal scaling to approximately 5,000 concurrent sessions at ten application instances. Business Catalyzer demonstrates that inclusivity, privacy, and data-driven intelligence can be unified within a single, accessible, and scalable feedback infrastructure.
DOI: http://doi.org/10.5281/zenodo.20439586
