A Comparative Study of AI Driven UX/UI Vs Traditional UX/UI in E-Commerce Websites and Platforms

Authors- Bariya Ansari, Dr. Rakhi Gupta, Assistant professor Nashrah Gowalkar

Abstract-This research conducts an inclusive comparative study between AI-driven and traditional UX/UI design approaches in e-commerce websites and platforms. It evaluates key performance indicators such as user efficiency, effectiveness, and overall satisfaction across various demographics, including gender, age, and geographic location. By examining real-world daily usage patterns, the study aims to highlight the strengths and weaknesses of each design approach. By analyzing user interactions, the research aims to determine which design approach—AI-driven or traditional—offers a more preferred/ better experience and to identify which method is more likely to enhance user experience. This research claims that a significant amount of youngsters prefer AI Driven UX/UI designs although very close in numbers, the number of people choosing Traditional UX/UI designs is also not low. The age group choosing Traditional UX/UI falls under the category of 31-60. Although preference has declared AI Driven UX/UI designs to be more likely to be chosen, the use of Traditional UX/UI designs still hold significance, especially among older age groups and female respondents, which highlights the importance of a balanced approach.

DOI: /10.61463/ijset.vol.12.issue5.291