Comparative Study On Green And Sustainable Practices In Indian Agri-Businesses: A Case Analysis Of EcoFarms India, Sresta (24 Mantra Organic), And WayCool Foods

11 Oct

Authors: Dr. Shweta B. Karadipatil, Shreyas Dewangan, Sandesh Rajput, Manish Sheramkar

Abstract: The study critically analyses three prominent Indian agri-business firms—EcoFarms India Ltd., Sresta Natural Bioproducts (24 Mantra Organic), and WayCool Foods—to evaluate their adoption of green and sustainable practices across production, processing, and supply chains. Using a comparative case study methodology, the paper examines environmental, social, and economic indicators to assess sustainability performance. Results reveal that while EcoFarms emphasizes farmer-centric organic exports, Sresta integrates sustainability through its farm-to-retail organic brand model, and WayCool drives technological and circular innovations in its logistics and value chain. The paper concludes that these three models collectively represent the emerging architecture of sustainable agribusiness in India, combining environmental stewardship with commercial scalability