Corporate Social Responsibility: How Companies are Integrating Purpose with Profit

Corporate Social Responsibility: How Companies are Integrating Purpose with Profit

Authors -Lakshmi Kalyani Chinthala

Abstract- – Corporate social responsibility (CSR) is increasingly being recognized as an essential component of modern business practices. This paper explores how companies are integrating CSR into their strategies to create positive societal impact while also achieving financial success. CSR refers to a company’s commitment to ethical behavior, social responsibility, and environmental sustainability beyond profit generation. In today’s business environment, stakeholders—including customers, employees, and investors—are increasingly prioritizing social and environmental responsibility. Companies that embrace CSR not only improve their reputation but also foster customer loyalty, enhance employee satisfaction, and contribute to long-term profitability. The paper examines the evolution of CSR, current trends, and the role it plays in shaping corporate strategies. It discusses the integration of CSR with business operations, its impact on brand identity, and the challenges faced by companies in balancing profit motives with social responsibility. By analyzing case studies of companies that have successfully integrated CSR into their business models, the paper highlights the benefits of purpose-driven business strategies and offers insights into how companies can achieve both social and financial objectives.

DOI: /10.61463/ijset.vol.10.issue6.329