Digital Pharmaceutical Marketing Strategies in Improving PCOS Awareness and Management among Women – A Thematic Review

10 May

Authors: Harsha Jagtap, Sayali Raut

Abstract: Polycystic Ovary Syndrome (PCOS) is a prevalent endocrinological and metabolic disease among women in their reproductive years. This disease carries many reproductive, metabolic, and psychological effects that affect the quality of life negatively. Due to the high prevalence rate of this condition, knowledge regarding PCOS and its management remains limited, especially in developing countries. This article aims to explore methods used to improve the knowledge and management of PCOS using digital media. This is a narrative review with thematic analysis on articles found in scholarly databases like PubMed, ScienceDirect, and SpringerLink and published between 2019 and 2025. Results indicate that although general awareness about PCOS exists, in-depth understanding regarding its causes, complications, and management remains limited. However, challenges such as misinformation, lack of regulation, poor long-term engagement, and digital inequality continue to limit their effectiveness. Overall, digital health strategies show strong potential to improve PCOS awareness and management; but their success depends on integration with structured education, active healthcare professional involvement, and strict ethical regulation to ensure sustainable outcomes.

DOI: https://doi.org/10.5281/zenodo.20103245