International Journal of Science, Engineering and TechnologyAuthors: Naveen Kumar B, Dr. H H Ramesha
Abstract: The global creative industries, particularly the film sector, are increasingly required to align with sustainable and ethically responsible practices. This study explores the integration of Environmental, Social, and Governance (ESG) frameworks within the management of the Indian film industry through the lens of sustainable governance. As a major cultural and economic force, the Indian film sector’s project-based structure has historically externalized environmental and social costs, posing serious sustainability challenges. Adopting a qualitative, desk-based approach, this research synthesizes secondary data from academic sources, policy documents, and industry reports to assess the current level of ESG awareness and implementation. The findings indicate a notable gap between intention and action—marked by limited awareness, fragmented practices, and weak governance mechanisms. The study critically examines how governance structures in financing, contracting, and accountability influence environmental responsibility and social inclusion. In response, it proposes a structured governance framework that embeds ESG principles throughout the film production value chain. The study concludes that strong governance is the cornerstone for achieving sustainability, positioning the Indian film industry as a potential global exemplar of responsible creative enterprise.
DOI: http://doi.org/10.5281/zenodo.17647653
