Redefining Commerce Through Emerging Thechnologies: Opportunities And Challenges

12 Sep
Posted on Author

Authors: Dr.K.Gunasundari, Ms.E.S.Pabitha

Abstract: The rapid advancement of emerging technologies such as Artificial Intelligence (AI), Blockchain, Augmented Reality (AR), the Internet of Things (IoT), and Big Data analytics is fundamentally reshaping the landscape of modern commerce. These innovations are redefining customer expectations, business operations, and value delivery mechanisms across both physical and digital retail environments. This paper explores how these technologies are transforming commerce by enhancing personalization, enabling seamless omni-channel experiences, optimizing logistics, and increasing transparency and trust in transactions.

DOI: http://doi.org/10.5281/zenodo.17105397