International Journal of Science, Engineering and TechnologyAuthors: Ms: A. Divya, Ms. Bushra B
Abstract: Artificial Intelligence (AI) has emerged as a transformative force in modern marketing, reshaping how businesses analyze data, engage customers, and design strategic campaigns. Unlike traditional marketing approaches that relied heavily on generalized messaging and manual market research, AI-driven systems enable real-time data processing, predictive analytics, and hyper-personalization.By leveraging machine learning algorithms, natural language processing, and data mining techniques, organizations can understand consumer behavior patterns, forecast demand, and deliver customized experiences at scale. From recommendation engines used by digital platforms to automated customer service chatbots, AI enhances operational efficiency while improving customer satisfaction and brand loyalty.
DOI: https://doi.org/10.5281/zenodo.19628763
