Social Media consolidation and Management system

Authors: Nilesh S, Manojkumar Mm, Maruthu E

Abstract: In the age of digital communication, managing multiple social media accounts individually can be a tedious and time-consuming task, especially for businesses and active social media users. This project proposes a Unified Social Media Management System designed to consolidate various social media platforms into a single, user-friendly web application. By integrating APIs from major social networks such as Facebook, Instagram, Twitter, and YouTube, the platform provides a centralized dashboard for users to post content, schedule posts, and monitor engagement and reach across all accounts. The system allows one-time secure login using OAuth 2.0, enabling users to manage multiple accounts efficiently without the hassle of repeated authentication. simultaneously. Features such as cross-posting, scheduling, and basic analytics empower users to optimize their social media strategy and save significant time and effort. The application uses a technology stack that includes React for the frontend and Node.js with Express for the backend, with data storage managed by either MongoDB or PostgreSQL.This project not only simplifies social media management but also offers valuable insights through consolidated analytics, making it easier to understand audience engagement and content performance. By providing a scalable and intuitive platform, the system aims to support individual users and small to medium-sized enterprises in maintaining an effective social media presence.