International Journal of Science, Engineering and TechnologyAuthors: Assistant Professor Dr Sunil Kumar Tripathi
Abstract: The agricultural supply chain in India remains fragmented, particularly at the primary wholesale market or mandi level, where farmers face structural and operational challenges in moving produce from farms to consumers. This study examines deficiencies in the agri-business supply chain of farmer produce, with special reference to the Prayagraj Division of Uttar Pradesh, which has a diversified cropping pattern including vegetables, foodgrains, fruits, and pulses. A mixed-method research design was adopted, using primary data from 180 farmers across selected mandi catchment villages and secondary data from government and institutional reports. The study identifies and ranks major supply chain deficiencies using descriptive statistics, Garrett ranking technique, and correlation analysis. The findings indicate that price fluctuations, middlemen dominance, inadequate cold storage, poor transport connectivity, and limited access to real-time market information are the major constraints faced by farmers. Post-harvest losses are particularly significant for perishable commodities such as fruits and vegetables. The study recommends strengthening market infrastructure, expanding digital platforms such as e-NAM, improving access to institutional credit, and reforming commission agent practices. These measures can enhance market efficiency, reduce supply chain losses, and improve farmer incomes in the Prayagraj region.
